What # Should the @IDFSpokesperson use?

An article in the Washington Post today points out that the pro-Hamas, Pro-Gaza #gazaunderattack has 150x’s more occurrences on Twitter that #pillarofdefence. And that makes sense because #pillarofdefence is a stupid #.

As the terms “Gaza” and “Hamas” trended globally, Twitter users staked out hashtags for their respective causes. On the Israeli side: #PillarofDefense, the name of the latest military operation, which appears to have been started by the IDF account. For the Palestinians, if not necessarily for Hamas: #GazaUnderAttack, #Gazzeateşaltında (Turkish for the same) and several other foreign-language derivatives. As of 5 p.m., the IDF’s tag had received 808 mentions, while the #GazaUnderAttack derivations had around 120,000.

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Israel is trying valiantly to stay ahead of the social media curve and use Twitter to live stream the events as they unfold in Southern Israel. Why can’t they pick a # that works? #pillarofdefence might be a basketball term.

I applaud the efforts of the @IDFSpokesperson to get on Twitter and be the voice of Israel and the events as they unfold. I just wish they were as clever with #’s as they are at finding terror masterminds and blowing them up.