What # Should the @IDFSpokesperson use?

An article in the Washington Post today points out that the pro-Hamas, Pro-Gaza #gazaunderattack has 150x’s more occurrences on Twitter that #pillarofdefence. And that makes sense because #pillarofdefence is a stupid #.

As the terms “Gaza” and “Hamas” trended globally, Twitter users staked out hashtags for their respective causes. On the Israeli side: #PillarofDefense, the name of the latest military operation, which appears to have been started by the IDF account. For the Palestinians, if not necessarily for Hamas: #GazaUnderAttack, #Gazzeateşaltında (Turkish for the same) and several other foreign-language derivatives. As of 5 p.m., the IDF’s tag had received 808 mentions, while the #GazaUnderAttack derivations had around 120,000.

Israel is trying valiantly to stay ahead of the social media curve and use Twitter to live stream the events as they unfold in Southern Israel. Why can’t they pick a # that works? #pillarofdefence might be a basketball term.

I applaud the efforts of the @IDFSpokesperson to get on Twitter and be the voice of Israel and the events as they unfold. I just wish they were as clever with #’s as they are at finding terror masterminds and blowing them up.