#Scarjo’s Super Bowl, Haaretz’s SodaStream

Personally, I didn’t like #scarjo’s SodaStream ad during the Super Bowl. I thought that it didn’t come close to living up to the hype. I preferred Bob Dylan’s Chrysler/Detroit ad much more. Ok, I am from Detroit.

The SodaStream ad was boring and forgettable. Nonetheless, the #bds and #notbuyingit folks are decrying the objectification of women they claim the ad panders to. Compared to the history of ads exploiting women during the Super Bowl this hardly registered. In fact, I think that the only redeeming part of the ad is that it poked fun at the those who try to make something viral by objectifying women. Or at least that was my take on it, others may disagree.

Notwithstanding this, the #notbuyingit Israel boycotters are grabbing for anything now – sexism included – because more and more article are surfacing discounting their lies about @sodastreamusa.

Israel’s left-wing newspaper Haaretz has published a piece chronicling all the good about SodaStream. One might expect that the hate bubbling would die down. Hardly. #notbuyingit tweeters have gone on a full scale assault on #scarjo and @sodastreamusa. They continue to obfuscate the truth preferring incendiary accusations.

SodaStream, by the accounts of the recent Haaretz article, keep their Palestinian and Jewish workers happy. #scarjo knows this. Everyone knows this. And bad for the BDS’ers, the recent controversy they have caused w

ill help the company sell more units.

I just hope that #scarjo’s advisors realize that millions of more people love Israel, and support her, than are critical of her choice to rep @sodastreamusa. She can weather the storm of these ideological and pathological Israel haters, and focus instead on the vast majority of Americans that think Israel is a moral country under impossible circumstances.

Americans by a vast margin support Israel – and will therefore support their #scarjo.